When leaders make poor decisions
“J.D. Power: Styling biggest reason people reject Acura”
Is this a face only a mother (or father) could love?
Car enthusiasts howled about their favorite Acuras having been hit with a ‘fugly’ virus. Acura sales did increase by 24% this year after Honda leadership successfully performed this nose job to all of its luxury-line vehicles. However, this same leadership has just promised its dealers future Acuras with reshaped proboscises within six months. This unusually fast remodeling suggests leadership believes their original styling decision was lacking.
How do such miscalculations happen?
Hot leaders rush to market and are either really right (the original Ford Mustang and the Chrysler Minivan) or really wrong (the $68,000 VW Phaeton).
Cool leaders over-think and over focus-group and get an Edsel, or a New Coke.
It’s the thinking AND pushing combination combined with getting follow through that leads somewhere.
Just watch Alan Mullaly at Ford. Ford tried its new nose out on concept cars, rolled them out on one or two models, and then spread the look across the line. Thoughtful, in-time action with sustained follow through resulting in success in the marketplace without the howls that greeted the new Acuras.